Featured Posts

Responsible marketers often worry about CAN-SPAM Act compliance, and perhaps rightfully so. But honestly there is little to fear here. The act merely sets rules for commercial email marketing, including the right of consumers to stop receiving emails they didn't request.  That's not such a bad thing.   Although it sounds like the CAN-SPAM Act covers only bulk email, it really covers much more. The rules apply to...

Read More

Everybody makes mistakes, and they can be embarrassing. Luckily, most of the time a simple “whoops” isn’t fatal.  Unless you’re sending email to a large list of customers, because in that case simple email marketing mistakes can give your business a big black eye — or worse, land you in trouble with regulators. Let’s talk about some common email marketing errors and some best practices you...

Read More