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Email Marketing Help

25 Jul 2026

Why Gmail Could Start Rejecting Your Emails — and the Monthly Checklist That Prevents It

by Dave Murphy
in Email Marketing Help, Featured Posts
Comments

Gmail's evolving sender guidelines require marketers to treat email deliverability as an ongoing operational discipline rather than a one-time DNS setup. A structured monthly review covering five key areas—Postmaster Tools compliance status, spam complaint rate, authentication alignment, one-click unsubscribe headers, and list sunsetting—helps senders stay in good standing and avoid delivery disruptions. Senders who maintain clean compliance records build durable sender reputations and retain more...

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08 Jul 2026

Outlook’s Upgraded Mail Merge Feature Raises Questions for Email Marketers on Compliance

by Dave Murphy
in Email Marketing Help, Featured Posts
Comments

Microsoft has added Advanced Mail Merge to the Microsoft 365 roadmap for Outlook on the web and new Outlook for Windows, targeting a June 2026 preview and rollout. The upgrade delivers true per-recipient addressing and richer personalization, making it a better fit for individualized business communications like donor letters or client updates. However, email marketers should understand that Outlook mail merge lacks the compliance infrastructure—unsubscribe...

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05 Jul 2026

Agentic AI Is Reshaping the Inbox: What Email Marketers Must Do Now

by Dave Murphy
in Email Marketing Help, Featured Posts
Comments

Agentic AI — where AI acts on behalf of users rather than just answering questions — is moving from concept to live product, as demonstrated by Amazon's Alexa+ Agentic Ads unveiled at Cannes Lions. This shift is already beginning to reshape how subscribers interact with email, as inbox AI features in Gmail, Apple Mail, and other clients increasingly summarize, filter, and act on messages before...

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29 Apr 2026

ARC Email Protocol Experiment Ends as Industry Shifts to DKIM2 Standard

by Dave Murphy
in Authentication, Deliverability, Featured Posts
Comments

The IETF has proposed reclassifying ARC (Authenticated Received Chain) email protocol as 'Historic,' effectively ending the experiment due to reliability issues. This means email marketers can no longer depend on ARC to protect mail authentication when messages pass through intermediaries, while the industry transitions to the more robust DKIM2 protocol....

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29 Apr 2026

Google and Microsoft Launch AI Email Features That Could Reshape Marketing Strategies

by Dave Murphy
in Analytics, Featured Posts, Open Rates
Comments

Google and Microsoft have introduced new AI features for email management that could significantly impact marketing strategies. Google expanded AI Overviews in Gmail search for business users, while Microsoft launched automated email triage and drafting in Outlook, both affecting how marketing messages are processed and presented to recipients....

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08 Aug 2025

The Future of Email Marketing: Trends to Watch

by Richard Buss
in Best Practices, Featured Posts
Comments

Email marketing isn’t going anywhere. Despite the ever-growing wave of new platforms and flashy digital trends, email remains one of the most powerful tools in a marketer’s arsenal. But the way we use it is evolving—and fast. As inboxes get more crowded and audiences grow more selective, staying ahead of the curve is no longer optional; it’s essential. So what does the future hold for...

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15 Jul 2025

Why Email Deliverability Matters and How to Improve It

by Richard Buss
in Best Practices, Email Marketing Help, Featured Posts
Comments

You’ve crafted the perfect email. The design pops, the copy sparkles, and your call to action is irresistible. You hit send… but if your email never reaches your audience’s inbox, what’s the point? Email deliverability—the ability of your emails to land in the inbox instead of the spam folder—is one of the most critical (yet overlooked) parts of successful email marketing. If you’re not paying attention...

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07 Jul 2025

Why Cam Girls & Models Need Email Marketing

by Richard Buss
in Audience Engagement, Email Marketing Help
Comments

Don’t Let the Algorithm Own You: Why Influencers Need Email Marketing If you're a model or cam girl, chances are you’ve built your brand on social media—Instagram, TikTok, Twitter, maybe even a spicy backup on Reddit or Telegram. You post content, engage with fans, grow your following, and maybe even monetize it. But what happens when your account gets flagged, shadowbanned, or worse—shut down? Suddenly, you’ve lost...

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07 Jul 2025

Re-Engagement Campaigns: Winning Back Inactive Subscribers

by Richard Buss
in Best Practices, Featured Posts
Comments

Every email list has them—subscribers who haven’t opened, clicked, or interacted with your messages in weeks, months, or maybe even years. While it might be tempting to sweep them under the rug, these silent subscribers represent untapped potential. That’s where a well-crafted re-engagement campaign can turn the tide and breathe new life into your email list. Re-engagement campaigns are designed to reignite interest from those who’ve...

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