Author: Richard Buss

Email Is King

In recent years we've seen companies spend a lot of money on social media marketing, search engine optimization and other emerging online marketing channels. The data tells us though that email marketing is still king.   Research from SmartDataCollective tells us all marketing pros (95% of them) are using email marketing. No surprise here since almost everyone online is using email (92% of everyone) and two-thirds...

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Email Automation

Automation is becoming more important in email marketing. Email volume is increasing, making it more challenging to stand out.  So what's the trick to keeping your subscribers engaged with your email content?   Highly segmented automation helps you to better target your campaigns for better results.  It will also help your open rates because subscribers pay more attention to personalized content. The key here is to...

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