While there are many forms of online marketing available, email marketing stands out as one of the best options for several reasons: High ROI: Email marketing has consistently proven to have one of the highest return on investment (ROI) of any online marketing technique. According to a study by the Direct Marketing Association, email marketing has an average ROI of 4,300%, meaning that for every...
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As the saying goes, the more things change, the more they stay the same. Back in the day, web page file sizes were important for load times and search engine optimization, and this still holds true today. With customers' short attention spans, every second counts, and there's a 7% chance they'll leave for good if they have to wait for a webpage or email to...
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It's no secret that millennials are constantly on their phones, using them for everything from chatting to checking email. This makes email marketing a valuable tool for reaching this demographic, but it's important to understand what will get them to open, click, and engage with your emails. Research shows that over 60% of millennials consider email the number one form of communication with retailers, compared to...
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Email marketing is a year-round effort, and it's crucial to find ways to make your offers stand out. While it's impossible to guarantee better open rates, there are several tactics you can use to increase your chances of success. Optimize Your Subject Lines Subject lines can be challenging to get right, but they're crucial to getting your message read. Shorter subject lines tend to perform better,...
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Email marketing has been around for decades, yet it remains one of the most effective forms of digital marketing. The reason? Email offers unparalleled access to audiences at a low cost, while also being incredibly versatile and customizable. From newsletters to promotions and everything in between, email marketing can help businesses reach their target audience and drive sales. To ensure that your email marketing campaigns are...
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In recent years we've seen companies spend a lot of money on social media marketing, search engine optimization and other emerging online marketing channels. The data tells us though that email marketing is still king. Research from SmartDataCollective tells us all marketing pros (95% of them) are using email marketing. No surprise here since almost everyone online is using email (92% of everyone) and two-thirds...
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Automation is becoming more important in email marketing. Email volume is increasing, making it more challenging to stand out. So what's the trick to keeping your subscribers engaged with your email content? Highly segmented automation helps you to better target your campaigns for better results. It will also help your open rates because subscribers pay more attention to personalized content. The key here is to...
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Colors matter in email marketing. If you want to make a good first impression, increase opens and engagements, and reduce the chances that your email will be labeled spam, choose the right colors for your email creatives....
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Perhaps one of the most consequential mistakes in email marketing that kills email deliverability and causes a whole host of problems is the failure to get proper permission from the people you plan to contact. That probably reads like a straightforward statement, but there are different levels to this crime. Here’s a look at some common scenarios where YNOT Mail customers sometimes go wrong, as...
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The past few years have seen a large increase in social media’s use as a marketing tool, causing some people to question whether email marketing remains both practical and relevant. Without a doubt, social media use is increasing each year: It is estimated 78 percent of everyone in North America uses social media, and analysts predict that 2.5 billion people will soon be social-media-connected. Can...
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