About UsContact Us
Log in
Log in
mobile-logo

Featured Posts

08 Jul 2026

Outlook’s Upgraded Mail Merge Feature Raises Questions for Email Marketers on Compliance

by Dave Murphy
in Email Marketing Help, Featured Posts
Comments

Microsoft has added Advanced Mail Merge to the Microsoft 365 roadmap for Outlook on the web and new Outlook for Windows, targeting a June 2026 preview and rollout. The upgrade delivers true per-recipient addressing and richer personalization, making it a better fit for individualized business communications like donor letters or client updates. However, email marketers should understand that Outlook mail merge lacks the compliance infrastructure—unsubscribe...

Read More
05 Jul 2026

Agentic AI Is Reshaping the Inbox: What Email Marketers Must Do Now

by Dave Murphy
in Email Marketing Help, Featured Posts
Comments

Agentic AI — where AI acts on behalf of users rather than just answering questions — is moving from concept to live product, as demonstrated by Amazon's Alexa+ Agentic Ads unveiled at Cannes Lions. This shift is already beginning to reshape how subscribers interact with email, as inbox AI features in Gmail, Apple Mail, and other clients increasingly summarize, filter, and act on messages before...

Read More
08 Jun 2026

Email Senders Face Microsoft SNDS Migration Deadline with Authentication and API Changes

by Dave Murphy
in Compliance, Featured Posts
Comments

Microsoft is retiring the original Smart Network Data Services (SNDS) portal on June 8, 2026, with significant changes affecting authentication workflows, automated complaint feeds, and report parsing for email senders to Outlook.com addresses. The migration involves moving reports to a REST API, implementing 30-day link expiry, changing JMRP complaint formats to header-only ARF, and requiring 10-month network access renewal cycles....

Read More
08 Jun 2026

Gmail Workspace Intelligence Transforms Email Delivery Through AI-Powered Prioritization

by Dave Murphy
in Compliance, Featured Posts
Comments

Google's new Workspace Intelligence system, announced at Cloud Next '26, transforms Gmail into an AI-mediated experience that summarizes, prioritizes, and surfaces emails based on relevance rather than just spam filtering. The system uses 'Situational Awareness' to learn user patterns and create AI-generated summaries, requiring email marketers to focus on semantic clarity, better preheaders, and engagement-based strategies to maintain deliverability and effectiveness....

Read More
29 Apr 2026

ARC Email Protocol Experiment Ends as Industry Shifts to DKIM2 Standard

by Dave Murphy
in Authentication, Deliverability, Featured Posts
Comments

The IETF has proposed reclassifying ARC (Authenticated Received Chain) email protocol as 'Historic,' effectively ending the experiment due to reliability issues. This means email marketers can no longer depend on ARC to protect mail authentication when messages pass through intermediaries, while the industry transitions to the more robust DKIM2 protocol....

Read More
29 Apr 2026

Google and Microsoft Launch AI Email Features That Could Reshape Marketing Strategies

by Dave Murphy
in Analytics, Featured Posts, Open Rates
Comments

Google and Microsoft have introduced new AI features for email management that could significantly impact marketing strategies. Google expanded AI Overviews in Gmail search for business users, while Microsoft launched automated email triage and drafting in Outlook, both affecting how marketing messages are processed and presented to recipients....

Read More
08 Aug 2025

The Future of Email Marketing: Trends to Watch

by Richard Buss
in Best Practices, Featured Posts
Comments

Email marketing isn’t going anywhere. Despite the ever-growing wave of new platforms and flashy digital trends, email remains one of the most powerful tools in a marketer’s arsenal. But the way we use it is evolving—and fast. As inboxes get more crowded and audiences grow more selective, staying ahead of the curve is no longer optional; it’s essential. So what does the future hold for...

Read More
15 Jul 2025

Why Email Deliverability Matters and How to Improve It

by Richard Buss
in Best Practices, Email Marketing Help, Featured Posts
Comments

You’ve crafted the perfect email. The design pops, the copy sparkles, and your call to action is irresistible. You hit send… but if your email never reaches your audience’s inbox, what’s the point? Email deliverability—the ability of your emails to land in the inbox instead of the spam folder—is one of the most critical (yet overlooked) parts of successful email marketing. If you’re not paying attention...

Read More