Microsoft is retiring the original Smart Network Data Services (SNDS) portal on June 8, 2026, with significant changes affecting authentication workflows, automated complaint feeds, and report parsing for email senders to Outlook.com addresses. The migration involves moving reports to a REST API, implementing 30-day link expiry, changing JMRP complaint formats to header-only ARF, and requiring 10-month network access renewal cycles....
Read More
Google's new Workspace Intelligence system, announced at Cloud Next '26, transforms Gmail into an AI-mediated experience that summarizes, prioritizes, and surfaces emails based on relevance rather than just spam filtering. The system uses 'Situational Awareness' to learn user patterns and create AI-generated summaries, requiring email marketers to focus on semantic clarity, better preheaders, and engagement-based strategies to maintain deliverability and effectiveness....
Read More
The IETF has proposed reclassifying ARC (Authenticated Received Chain) email protocol as 'Historic,' effectively ending the experiment due to reliability issues. This means email marketers can no longer depend on ARC to protect mail authentication when messages pass through intermediaries, while the industry transitions to the more robust DKIM2 protocol....
Read More
Email marketing has been significantly impacted by the General Data Protection Regulation (GDPR). GDPR compliance is essential for businesses to protect the privacy and data of their subscribers. Despite the challenges, there are several strategies that businesses can employ to ensure compliance while still achieving their email marketing goals. One of the most important strategies is to obtain explicit consent from subscribers to collect and use...
Read More
Responsible marketers often worry about CAN-SPAM Act compliance, and perhaps rightfully so. But honestly there is little to fear here. The act merely sets rules for commercial email marketing, including the right of consumers to stop receiving emails they didn't request. That's not such a bad thing. Although it sounds like the CAN-SPAM Act covers only bulk email, it really covers much more. The rules apply to...
Read More