The IETF has proposed reclassifying ARC (Authenticated Received Chain) email protocol as 'Historic,' effectively ending the experiment due to reliability issues. This means email marketers can no longer depend on ARC to protect mail authentication when messages pass through intermediaries, while the industry transitions to the more robust DKIM2 protocol....
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Email marketing has been significantly impacted by the General Data Protection Regulation (GDPR). GDPR compliance is essential for businesses to protect the privacy and data of their subscribers. Despite the challenges, there are several strategies that businesses can employ to ensure compliance while still achieving their email marketing goals. One of the most important strategies is to obtain explicit consent from subscribers to collect and use...
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Responsible marketers often worry about CAN-SPAM Act compliance, and perhaps rightfully so. But honestly there is little to fear here. The act merely sets rules for commercial email marketing, including the right of consumers to stop receiving emails they didn't request. That's not such a bad thing. Although it sounds like the CAN-SPAM Act covers only bulk email, it really covers much more. The rules apply to...
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