Best Practices

Email Is King

In recent years we've seen companies spend a lot of money on social media marketing, search engine optimization and other emerging online marketing channels. The data tells us though that email marketing is still king.   Research from SmartDataCollective tells us all marketing pros (95% of them) are using email marketing. No surprise here since almost everyone online is using email (92% of everyone) and two-thirds...

Read More
Email Automation

Automation is becoming more important in email marketing. Email volume is increasing, making it more challenging to stand out.  So what's the trick to keeping your subscribers engaged with your email content?   Highly segmented automation helps you to better target your campaigns for better results.  It will also help your open rates because subscribers pay more attention to personalized content. The key here is to...

Read More
Email Deliverability

Perhaps one of the most consequential mistakes in email marketing that kills email deliverability and causes a whole host of problems is the failure to get proper permission from the people you plan to contact. That probably reads like a straightforward statement, but there are different levels to this crime. Here’s a look at some common scenarios where YNOT Mail customers sometimes go wrong, as...

Read More
Connor Email Marketing Mistakes

Everybody makes mistakes, and they can be embarrassing. Luckily, most of the time a simple “whoops” isn’t fatal.  Unless you’re sending email to a large list of customers, because in that case simple email marketing mistakes can give your business a big black eye — or worse, land you in trouble with regulators.   Let’s talk about some common email marketing errors and some best practices you...

Read More