Best Practices

Email Automation

Automation is becoming more important in email marketing. Email volume is increasing, making it more challenging to stand out.  So what's the trick to keeping your subscribers engaged with your email content?   Highly segmented automation helps you to better target your campaigns for better results.  It will also help your open rates because subscribers pay more attention to personalized content. The key here is to...

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Email Deliverability

Perhaps one of the most consequential mistakes in email marketing that kills email deliverability and causes a whole host of problems is the failure to get proper permission from the people you plan to contact. That probably reads like a straightforward statement, but there are different levels to this crime. Here’s a look at some common scenarios where YNOT Mail customers sometimes go wrong, as...

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Connor Email Marketing Mistakes

Everybody makes mistakes, and they can be embarrassing. Luckily, most of the time a simple “whoops” isn’t fatal.  Unless you’re sending email to a large list of customers, because in that case simple email marketing mistakes can give your business a big black eye — or worse, land you in trouble with regulators.   Let’s talk about some common email marketing errors and some best practices you...

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