Email marketing is a powerful tool for businesses of all sizes, but it's important to measure the success of your campaigns to ensure that you're getting the most out of your efforts. Here are some key metrics to track when measuring the success of your email marketing campaigns: Open Rates: Your open rate is the percentage of recipients who opened your email. This metric is a...
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Email marketing is an online marketing strategy that continues to be the most cost-effective and effective form of marketing. Despite the numerous marketing options available to businesses today, email marketing stands out for several reasons. First, it generates a high return on investment (ROI). According to a survey conducted by the Direct Marketing Association, email marketing generates an average ROI of 4,400%. This means that for...
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With email marketing measuring its return on investment (ROI) can be challenging. To fully unlock the power of email marketing and demonstrate its value, businesses must take a comprehensive approach that includes both measurement and optimization. To begin, it's important to set clear goals for your email campaign. Do you want to increase sales, drive website traffic, or improve customer engagement? Once you have identified your...
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