Audience Engagement

Old Email Lists

For companies running adult email marketing campaigns, falling into the "old list" trap is somewhat common. It's usually an honest but costly mistake. The good news? Avoiding it only takes a good internal process and some self-discipline.   Despite what some might think, in 2022 it's not the adult entertainment customers that are our biggest headache, but rather the more mainstream marketers. We're comforted when a new...

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Email Open Rates

Email open rates matter a lot.  Email marketers put a lot of effort into making emails friendly, compelling and loaded with great offers, but all of that is pointless if your potential reader does not open your emails in the first place.   Open rates are a baseline metric in email marketing. It's a simple issues: to get eyes on your content and pitch, you need people...

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