Audience Engagement Archives

04 May

Using Old Lists with Adult Email Marketing in 2022

in Advice, Audience Engagement, Best Practices

For companies running adult email marketing campaigns, falling into the "old list" trap is somewhat common. It's usually an honest but costly mistake. The good news? Avoiding it only takes a good internal process and some self-discipline. Despite what some might think, in 2022 it's not the adult entertainment customers that are our biggest headache, but rather the more mainstream marketers. We're comforted when a new...

30 Apr

Boost Email Open Rates with These Great Techniques

by Admin

in Advice, Audience Engagement, Featured Posts

Comments

Email open rates matter a lot. Email marketers put a lot of effort into making emails friendly, compelling and loaded with great offers, but all of that is pointless if your potential reader does not open your emails in the first place. Open rates are a baseline metric in email marketing. It's a simple issues: to get eyes on your content and pitch, you need people...