24
Apr
Everyone reads email...
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Email Marketing Basics
27
Mar
The subject line is the first thing recipients see when they receive an email, so it's essential to make it compelling and engaging. Here are seven best practices for writing compelling email subject lines: Keep it short and concise: A short and concise subject line is more likely to grab the recipient's attention and encourage them to open the email. Keep the subject line to...
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13
Mar
Email marketing has been around for decades, yet it remains one of the most effective forms of digital marketing. The reason? Email offers unparalleled access to audiences at a low cost, while also being incredibly versatile and customizable. From newsletters to promotions and everything in between, email marketing can help businesses reach their target audience and drive sales. To ensure that your email marketing campaigns are...
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18
Mar
[caption id="attachment_6160" align="alignleft" width="300"] Golden king chess stand in front of others chess pieces. Leadership business teamwork and marketing strategy planing concept.[/caption] In recent years we've seen companies spend a lot of money on social media marketing, search engine optimization and other emerging online marketing channels. The data tells us though that email marketing is still king. Research from SmartDataCollective tells us all marketing pros (95%...
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04
May
The past few years have seen a large increase in social media’s use as a marketing tool, causing some people to question whether email marketing remains both practical and relevant. Without a doubt, social media use is increasing each year: It is estimated 78 percent of everyone in North America uses social media, and analysts predict that 2.5 billion people will soon be social-media-connected. Can...
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02
May
Marketing resources aren't unlimited, so before a company dives into email campaigns it should ask itself a simple question: does email marketing really work? Email marketing is a direct form of digital advertising that can be aimed either at consumers (B2C) or at business associates (B2B). Regardless of whether you're trying to get more consumer visits to your subscription website, more affiliates for your partner program,...
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