Microsoft is retiring the original Smart Network Data Services (SNDS) portal on June 8, 2026, with significant changes affecting authentication workflows, automated complaint feeds, and report parsing for email senders to Outlook.com addresses. The migration involves moving reports to a REST API, implementing 30-day link expiry, changing JMRP complaint formats to header-only ARF, and requiring 10-month network access renewal cycles....
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Google's new Workspace Intelligence system, announced at Cloud Next '26, transforms Gmail into an AI-mediated experience that summarizes, prioritizes, and surfaces emails based on relevance rather than just spam filtering. The system uses 'Situational Awareness' to learn user patterns and create AI-generated summaries, requiring email marketers to focus on semantic clarity, better preheaders, and engagement-based strategies to maintain deliverability and effectiveness....
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The IETF has proposed reclassifying ARC (Authenticated Received Chain) email protocol as 'Historic,' effectively ending the experiment due to reliability issues. This means email marketers can no longer depend on ARC to protect mail authentication when messages pass through intermediaries, while the industry transitions to the more robust DKIM2 protocol....
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Google and Microsoft have introduced new AI features for email management that could significantly impact marketing strategies. Google expanded AI Overviews in Gmail search for business users, while Microsoft launched automated email triage and drafting in Outlook, both affecting how marketing messages are processed and presented to recipients....
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