Dave Murphy, Author at YNOT Mail

29 Apr 2026

ARC Email Protocol Experiment Ends as Industry Shifts to DKIM2 Standard

in Authentication, Deliverability, Featured Posts

The IETF has proposed reclassifying ARC (Authenticated Received Chain) email protocol as 'Historic,' effectively ending the experiment due to reliability issues. This means email marketers can no longer depend on ARC to protect mail authentication when messages pass through intermediaries, while the industry transitions to the more robust DKIM2 protocol....

29 Apr 2026

Google and Microsoft Launch AI Email Features That Could Reshape Marketing Strategies

by Dave Murphy

in Analytics, Featured Posts, Open Rates

Comments

Google and Microsoft have introduced new AI features for email management that could significantly impact marketing strategies. Google expanded AI Overviews in Gmail search for business users, while Microsoft launched automated email triage and drafting in Outlook, both affecting how marketing messages are processed and presented to recipients....