It's no secret that millennials are constantly on their phones, using them for everything from chatting to checking email. This makes email marketing a valuable tool for reaching this demographic, but it's important to understand what will get them to open, click, and engage with your emails. Research shows that over 60% of millennials consider email the number one form of communication with retailers, compared to...
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Email marketing is a year-round effort, and it's crucial to find ways to make your offers stand out. While it's impossible to guarantee better open rates, there are several tactics you can use to increase your chances of success. Optimize Your Subject Lines Subject lines can be challenging to get right, but they're crucial to getting your message read. Shorter subject lines tend to perform better,...
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Email marketing has been around for decades, yet it remains one of the most effective forms of digital marketing. The reason? Email offers unparalleled access to audiences at a low cost, while also being incredibly versatile and customizable. From newsletters to promotions and everything in between, email marketing can help businesses reach their target audience and drive sales. To ensure that your email marketing campaigns are...
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For companies running adult email marketing campaigns, falling into the "old list" trap is somewhat common. It's usually an honest but costly mistake. The good news? Avoiding it only takes a good internal process and some self-discipline. Despite what some might think, in 2022 it's not the adult entertainment customers that are our biggest headache, but rather the more mainstream marketers. We're comforted when a new...
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In recent years we've seen companies spend a lot of money on social media marketing, search engine optimization and other emerging online marketing channels. The data tells us though that email marketing is still king. Research from SmartDataCollective tells us all marketing pros (95% of them) are using email marketing. No surprise here since almost everyone online is using email (92% of everyone) and two-thirds...
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Automation is becoming more important in email marketing. Email volume is increasing, making it more challenging to stand out. So what's the trick to keeping your subscribers engaged with your email content? Highly segmented automation helps you to better target your campaigns for better results. It will also help your open rates because subscribers pay more attention to personalized content. The key here is to...
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Colors matter in email marketing. If you want to make a good first impression, increase opens and engagements, and reduce the chances that your email will be labeled spam, choose the right colors for your email creatives....
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Perhaps one of the most consequential mistakes in email marketing that kills email deliverability and causes a whole host of problems is the failure to get proper permission from the people you plan to contact. That probably reads like a straightforward statement, but there are different levels to this crime. Here’s a look at some common scenarios where YNOT Mail customers sometimes go wrong, as...
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Everybody makes mistakes, and they can be embarrassing. Luckily, most of the time a simple “whoops” isn’t fatal. Unless you’re sending email to a large list of customers, because in that case simple email marketing mistakes can give your business a big black eye — or worse, land you in trouble with regulators. Let’s talk about some common email marketing errors and some best practices you...
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