Email has become an essential tool in both personal and professional communication, allowing individuals and organizations to communicate with others across the globe. In this report, we will explore the number of people using email, both globally and in the United States, and how this number has changed over time. Global Email Usage: According to data from Statista, there were approximately 4.03 billion email users worldwide...
Read More
While there are many forms of online marketing available, email marketing stands out as one of the best options for several reasons: High ROI: Email marketing has consistently proven to have one of the highest return on investment (ROI) of any online marketing technique. According to a study by the Direct Marketing Association, email marketing has an average ROI of 4,300%, meaning that for every...
Read More
As the saying goes, the more things change, the more they stay the same. Back in the day, web page file sizes were important for load times and search engine optimization, and this still holds true today. With customers' short attention spans, every second counts, and there's a 7% chance they'll leave for good if they have to wait for a webpage or email to...
Read More
It's no secret that millennials are constantly on their phones, using them for everything from chatting to checking email. This makes email marketing a valuable tool for reaching this demographic, but it's important to understand what will get them to open, click, and engage with your emails. Research shows that over 60% of millennials consider email the number one form of communication with retailers, compared to...
Read More
Email marketing is a year-round effort, and it's crucial to find ways to make your offers stand out. While it's impossible to guarantee better open rates, there are several tactics you can use to increase your chances of success. Optimize Your Subject Lines Subject lines can be challenging to get right, but they're crucial to getting your message read. Shorter subject lines tend to perform better,...
Read More
Email marketing has been around for decades, yet it remains one of the most effective forms of digital marketing. The reason? Email offers unparalleled access to audiences at a low cost, while also being incredibly versatile and customizable. From newsletters to promotions and everything in between, email marketing can help businesses reach their target audience and drive sales. To ensure that your email marketing campaigns are...
Read More