Winning At Email Marketing with Millennials
It’s no secret that millennials are constantly on their phones, using them for everything from chatting to checking email. This makes email marketing a valuable tool for reaching this demographic, but it’s important to understand what will get them to open, click, and engage with your emails.
Research shows that over 60% of millennials consider email the number one form of communication with retailers, compared to less than 15% who prefer text messages. Sales and promotions are particularly effective in capturing their attention, with 59% of respondents saying they open and click through emails that contain discounts or promotions.
However, it’s important not to flood their inbox. Segmenting your email list and sending at the right time of day or week can help ensure your emails are being delivered to the right people at the right time. Additionally, catchy subject lines and authentic content that provides real value are key to standing out in the inbox and avoiding being labeled as spam.
When done correctly, email marketing can be a powerful tool for engaging with millennials and driving sales. Over 63% of millennials prefer email from retailers, and they want to be communicated with in this way. By providing them with valuable content and promotions, and avoiding misleading or spammy tactics, businesses can successfully connect with this demographic and see a positive impact on their bottom line.
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