Why Email Marketing Tag

Does email marketing really work?

Marketing resources aren't unlimited, so before a company dives into email campaigns it should ask itself a simple question: does email marketing really work?   Email marketing is a direct form of digital advertising that can be aimed either at consumers (B2C) or at business associates (B2B).  Regardless of whether you're trying to get more consumer visits to your subscription website, more affiliates for your partner program,...

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