Legal Compliance Tag

CAN-Spam Act Compliance

Responsible marketers often worry about CAN-SPAM Act compliance, and perhaps rightfully so. But honestly there is little to fear here. The act merely sets rules for commercial email marketing, including the right of consumers to stop receiving emails they didn't request.  That's not such a bad thing.   Although it sounds like the CAN-SPAM Act covers only bulk email, it really covers much more. The rules apply to...

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