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email deliverability Tag

25 Jul 2026

Why Gmail Could Start Rejecting Your Emails — and the Monthly Checklist That Prevents It

by Dave Murphy
in Email Marketing Help, Featured Posts
Comments

Gmail's evolving sender guidelines require marketers to treat email deliverability as an ongoing operational discipline rather than a one-time DNS setup. A structured monthly review covering five key areas—Postmaster Tools compliance status, spam complaint rate, authentication alignment, one-click unsubscribe headers, and list sunsetting—helps senders stay in good standing and avoid delivery disruptions. Senders who maintain clean compliance records build durable sender reputations and retain more...

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08 Jul 2026

Outlook’s Upgraded Mail Merge Feature Raises Questions for Email Marketers on Compliance

by Dave Murphy
in Email Marketing Help, Featured Posts
Comments

Microsoft has added Advanced Mail Merge to the Microsoft 365 roadmap for Outlook on the web and new Outlook for Windows, targeting a June 2026 preview and rollout. The upgrade delivers true per-recipient addressing and richer personalization, making it a better fit for individualized business communications like donor letters or client updates. However, email marketers should understand that Outlook mail merge lacks the compliance infrastructure—unsubscribe...

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05 Jul 2026

Agentic AI Is Reshaping the Inbox: What Email Marketers Must Do Now

by Dave Murphy
in Email Marketing Help, Featured Posts
Comments

Agentic AI — where AI acts on behalf of users rather than just answering questions — is moving from concept to live product, as demonstrated by Amazon's Alexa+ Agentic Ads unveiled at Cannes Lions. This shift is already beginning to reshape how subscribers interact with email, as inbox AI features in Gmail, Apple Mail, and other clients increasingly summarize, filter, and act on messages before...

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08 Jun 2026

Email Senders Face Microsoft SNDS Migration Deadline with Authentication and API Changes

by Dave Murphy
in Compliance, Featured Posts
Comments

Microsoft is retiring the original Smart Network Data Services (SNDS) portal on June 8, 2026, with significant changes affecting authentication workflows, automated complaint feeds, and report parsing for email senders to Outlook.com addresses. The migration involves moving reports to a REST API, implementing 30-day link expiry, changing JMRP complaint formats to header-only ARF, and requiring 10-month network access renewal cycles....

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08 Jun 2026

Gmail Workspace Intelligence Transforms Email Delivery Through AI-Powered Prioritization

by Dave Murphy
in Compliance, Featured Posts
Comments

Google's new Workspace Intelligence system, announced at Cloud Next '26, transforms Gmail into an AI-mediated experience that summarizes, prioritizes, and surfaces emails based on relevance rather than just spam filtering. The system uses 'Situational Awareness' to learn user patterns and create AI-generated summaries, requiring email marketers to focus on semantic clarity, better preheaders, and engagement-based strategies to maintain deliverability and effectiveness....

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29 Apr 2026

ARC Email Protocol Experiment Ends as Industry Shifts to DKIM2 Standard

by Dave Murphy
in Authentication, Deliverability, Featured Posts
Comments

The IETF has proposed reclassifying ARC (Authenticated Received Chain) email protocol as 'Historic,' effectively ending the experiment due to reliability issues. This means email marketers can no longer depend on ARC to protect mail authentication when messages pass through intermediaries, while the industry transitions to the more robust DKIM2 protocol....

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