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email compliance Tag

25 Jul 2026

Why Gmail Could Start Rejecting Your Emails — and the Monthly Checklist That Prevents It

by Dave Murphy
in Email Marketing Help, Featured Posts
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Gmail's evolving sender guidelines require marketers to treat email deliverability as an ongoing operational discipline rather than a one-time DNS setup. A structured monthly review covering five key areas—Postmaster Tools compliance status, spam complaint rate, authentication alignment, one-click unsubscribe headers, and list sunsetting—helps senders stay in good standing and avoid delivery disruptions. Senders who maintain clean compliance records build durable sender reputations and retain more...

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08 Jul 2026

Outlook’s Upgraded Mail Merge Feature Raises Questions for Email Marketers on Compliance

by Dave Murphy
in Email Marketing Help, Featured Posts
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Microsoft has added Advanced Mail Merge to the Microsoft 365 roadmap for Outlook on the web and new Outlook for Windows, targeting a June 2026 preview and rollout. The upgrade delivers true per-recipient addressing and richer personalization, making it a better fit for individualized business communications like donor letters or client updates. However, email marketers should understand that Outlook mail merge lacks the compliance infrastructure—unsubscribe...

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