About UsContact Us
Log in
Log in
mobile-logo

DKIM2 Tag

25 Jul 2026

Why Gmail Could Start Rejecting Your Emails — and the Monthly Checklist That Prevents It

by Dave Murphy
in Email Marketing Help, Featured Posts
Comments

Gmail's evolving sender guidelines require marketers to treat email deliverability as an ongoing operational discipline rather than a one-time DNS setup. A structured monthly review covering five key areas—Postmaster Tools compliance status, spam complaint rate, authentication alignment, one-click unsubscribe headers, and list sunsetting—helps senders stay in good standing and avoid delivery disruptions. Senders who maintain clean compliance records build durable sender reputations and retain more...

Read More
08 Jul 2026

Outlook’s Upgraded Mail Merge Feature Raises Questions for Email Marketers on Compliance

by Dave Murphy
in Email Marketing Help, Featured Posts
Comments

Microsoft has added Advanced Mail Merge to the Microsoft 365 roadmap for Outlook on the web and new Outlook for Windows, targeting a June 2026 preview and rollout. The upgrade delivers true per-recipient addressing and richer personalization, making it a better fit for individualized business communications like donor letters or client updates. However, email marketers should understand that Outlook mail merge lacks the compliance infrastructure—unsubscribe...

Read More
05 Jul 2026

Agentic AI Is Reshaping the Inbox: What Email Marketers Must Do Now

by Dave Murphy
in Email Marketing Help, Featured Posts
Comments

Agentic AI — where AI acts on behalf of users rather than just answering questions — is moving from concept to live product, as demonstrated by Amazon's Alexa+ Agentic Ads unveiled at Cannes Lions. This shift is already beginning to reshape how subscribers interact with email, as inbox AI features in Gmail, Apple Mail, and other clients increasingly summarize, filter, and act on messages before...

Read More
29 Apr 2026

ARC Email Protocol Experiment Ends as Industry Shifts to DKIM2 Standard

by Dave Murphy
in Authentication, Deliverability, Featured Posts
Comments

The IETF has proposed reclassifying ARC (Authenticated Received Chain) email protocol as 'Historic,' effectively ending the experiment due to reliability issues. This means email marketers can no longer depend on ARC to protect mail authentication when messages pass through intermediaries, while the industry transitions to the more robust DKIM2 protocol....

Read More