Can-Spam Act Tag

Microsoft has added Advanced Mail Merge to the Microsoft 365 roadmap for Outlook on the web and new Outlook for Windows, targeting a June 2026 preview and rollout. The upgrade delivers true per-recipient addressing and richer personalization, making it a better fit for individualized business communications like donor letters or client updates. However, email marketers should understand that Outlook mail merge lacks the compliance infrastructure—unsubscribe...

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Responsible marketers often worry about CAN-SPAM Act compliance, and perhaps rightfully so. But honestly there is little to fear here. The act merely sets rules for commercial email marketing, including the right of consumers to stop receiving emails they didn't request.  That's not such a bad thing.   Although it sounds like the CAN-SPAM Act covers only bulk email, it really covers much more. The rules apply to...

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